If you’re not careful, broken links could become costlier as time goes on and the number of clicks they receive increases due to their ranking in search engine results pages (SERPs).
#Fix broken links is not under tools in my wordpress update
Luckily, in most cases, it is an easy fix to find and fix broken links that are pointing to a missing page and update to point to a new page that is relevant and will pass positive link equity (sometimes called link juice) to send visitors to a new URL and avoid losing and page views to your website.īroken links on your website can be a nuisance. When it finds an inbound or outbound link that no longer points to where a user expects, this may be interpreted as “link spam” or undesirable linking practices by that site owner which would lead to lower rankings.Įvery time a user clicks on a broken link, the web page they were expecting doesn’t load up correctly this can lead to users clicking around until they find what they’re looking for or just leaving your site altogether.Īccording to some research conducted by HubSpot in 2015, 43% of consumers state that when their favorite websites don’t work properly, those sites will lose them as repeat customers! The good news is that there’s plenty we can do about our broken-link problem before it gets out of hand. When a search engine crawls a website it follows all the hyperlinks found on that site. Search engines like Google look at many factors when ranking websites, and the number of good inbound links is one such factor. Website owners want to avoid broken links because they can harm your SEO. This happens on smaller websites as well as incredibly large eCommerce websites. When a user clicks on these links they will often see an error message saying “page not found”.īroken links can result in a bad user experience, lost revenue, and a drop in search engine rankings. Think about it, Google’s main priority is to give their users a good experience, so why would they want to send people to a broken page when other websites have similar content on a page that they know works correctly.īroken links can occur on internal links (links from your own website to other pages on your website) as well as external links (links from your own website to relevant content on another website).Ī common reason for this is when web pages are deleted or moved, but sometimes it can happen because of technical errors such as typos in URLs. We’ve all clicked on a broken link at some point, and it causes the user’s experience to diminish, but you also need to be aware that broken links harm where you appear in the search results. a dead link) is a hyperlink that no longer points to the correct URL, and instead, now points to an incorrect URL of a deleted page that no longer exists.
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